MARKET RESEARCH

Realize results: Our authentic research methods elicit honest and
predictive clinical insights for improved customer contact and elevated
data-driven decision making.

Elevate engagement, hone innovation and strategy…

  • Product Trial & Use
  • Product Concept Evaluation
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Customer Satisfaction & Loyalty
  • Lost Customer Analysis
  • Customer Engagement
  • Brand Switching & Positioning
  • Communications Testing

… using proven approaches coupled with authentic insights

Custom Panels/Focus Groups

Impactful panels are designed with rigor in participant selection and elimination of bias.

Interviews

Interactions with respected peers create authentic conversation and illicit impactful interview responses.

Observation

Acute insights are gathered by experienced clinicians who relate to the day-to-day experience of customers & patients.

Surveys/Polls

Empathetic and relevent survey development deliver authentic feedback with actionable insights.

…bringing process and perception together to deliver powerful results.

“We turn to Magellan anytime we need clinical market research because of their experience and service.”

– Product Director, Ethicon, Inc.