Market

Research

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Realize Results

Directional. Clear. Unbiased.

Our authentic research methods elicit honest and predictive clinical insights for improved customer contact and elevated data-driven decision making.

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Product Trial & Use

Product Concept Evaluation

Customer Segmentation

Attitudinal & Behavioral Studies

Satisfaction & Loyalty

Lost Customer Analysis

Customer Engagement

Brand Switching & Positioning

Communications Testing

Uncover authentic insights to elevate engagement and hone customer strategy.
Custom Panels/Focus Groups

Insightful panels are designed with rigor in participant selection and elimination of bias.

Interviews

Interactions with respected peers create authentic conversation and illicit impactful interview responses.

Observation

Acute insights are gathered by experienced clinicians who relate to the day-to-day experience of customers & patients.

Surveys/Polls

Empathetic and relevent survey development deliver authentic feedback with actionable insights.

  • NEEDS ANALYSIS and GOAL ALIGNMENT
  • BUDGET SETTING and PROJECT TIMING
  • CUSTOMIZED SOLUTION DEVELOPMENT
  • EXECUTION, ANALYSIS & RECOMMENDATIONS

“We turn to Magellan anytime we need clinical market research because of their experience and service.”

– Product Director, Ethicon, Inc.