Market Research
Magellan brings you unparalleled expertise to expand your customer reach and make data-driven decisions.
Discover Magellan
About Us
We deliver the research expertise to maintain a finger on the pulse daily, monthly and yearly of your customers, their patients, and your field teams by gathering relevant data, analyzing the results and providing recommendations to impact real-world performance and revenue.
Our Methods
With our Clinical Empathetic Interview Method, we connect with your clinicians, their patients, your field teams and key decision-makers by taking the entire clinical ecosystem into account. This results in deeper insights, more meaningful marketing messages, and faster sales growth.
Our extensive market knowledge has impacted:
- New product development
- Increased customer engagement
- Greater understanding of the patient journey
- Sales force readiness and retention
- Value identification
- Product testing, improvement and innovation
- Innovation insights
- Brand building
- Customer loyalty analysis
As a completely custom, full-service, market research consultant, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support your goals.
- In-depth personal interviews
- Inbound Outbound call center
- Small group interviews
- Focus groups
- Product Awareness Trial and Use
- Product Concept Evaluation
- Pricing Sensitivity
- Customer Satisfaction and Loyalty
- Customer Segmentation
- Attitudinal & Behavioral Studies
- Lost Customer Analysis
- Brand Switching & Positioning
- Communications Testing and Recommendations
- Customers – Surgeons, MDs, NPs, RNs, Value Analysis, Purchasing,
- Patients
- Sales Teams
We've Got This.
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